Book Review: The NEW Game Of Business
If you think you've seen and heard everything there is to say, The NEW Game of Business brings new distinctions and a fresh perspective to the world of business.
This slim, easy-to-read soft cover book is so good that it should be required reading in business schools around the world. Every entrepreneur and every company employee, from the janitor to the CEO should read and reread this book.
The author's quote in Chapter Five quite nicely summarizes the topic of this book. Mitchell Axelrod says this "I help you get from where you are, to where you want to be." The new game in town is that of reciprocity and no longer does the businessperson with the most toys win.
Consumers are tired of turning on the television every day to more bad news about badly run businesses. Corruption and scandal seem to rule the day and all this negativity takes a toll on the economy and well being of those who sell and those who buy. Mitchell Axelrod advises that thinking outside the box is so outdated that businesses need to throw away the box entirely and begin playing "The NEW Game of Business." This game is inclusive rather than exclusive and it is based upon service. Reading this book will help teach you the value of throwing out the old rules and writing a new script for a new game. A game where everyone wins.
The chapters of this book include: Play by the New Rules... "Caveat Vendidor!" Design a New Strategy... It's NOT just Business; It's Personal!, Practice New Economics... Good Deals are Good Business!, Seek a New Mission... Put People Ahead of Products and Profits!, Send a New Message... What Business Are YOU In?, Chant a New Mantra... "Serve, Deliver, Serve Some More!", Find New Solutions... Don't Fall in Love with Products or Services!, Acquire New Skills... Master the Tools of the Game!, Build A New Model... Integrate or Disintegrate! and Generate New Money... Profit is EVERYBODY'S Business! The material covers everything a reader needs to know about generating a profit while gaining lifelong customers and keeping loyal and happy employees. Apply these proven principles used by companies such as Nordstrom and Starbucks and you will find your business growing exponentially while you achieve your dreams!
Mitchell Axelrod is a consultant, professional speaker, talk show radio host and frequently published author on the topics of marketing, sales, entrepreneurship, life skills and playing the new game. For over twenty-five years Mitch has been consulting with Fortune 500 companies, banks, insurance companies, small businesses and individuals on how to boost income, increase sales and profits while deriving more fun, fulfillment and satisfaction from work. You can purchase The NEW Game Of Business at www.TheNewGame.com" target="_new">http://www.TheNewGame.com
(c) 2004, Davis Virtual Assistance. All rights in all media reserved. Permission to reprint granted to all venues so long as the venue is opt-in only.
About The Author
Bonnie Jo Davis is a Virtual Assistant, author of the e-book Articles That Sell and webmaster of the Articles That Sell Center. To sign-up for her free monthly e-zine visit www.ArticlesThatSell.com/newsletter.htm" target="_new">http://www.ArticlesThatSell.com/newsletter.htm
Prolific author William E. Butterworth III, who wrote under the name W.E.B. Griffin, has died aged 89.
The writer Andrea Levy, who explored the experience of Jamaican British people in a series of novels over 20 years has died, aged 62, from cancer.
After starting to write as a hobby in her early 30s, Levy published three novels in the 1990s that brought her positive reviews and steady sales. But her fourth novel, Small Island, launched her into the literary big league, winning the 2004 Orange prize, the Whitbread book of the year and the Commonwealth Writers' prize, selling more than 1m copies around the world and inspiring a 2009 BBC adaptation.
Betty Ballantine, half of a groundbreaking husband-and-wife publishing team that helped invent the modern paperback and vastly expand the market for science fiction and other genres through such blockbusters as "The Hobbit" and "Fahrenheit 451," has died aged 99.
She was just 20 and attending school in England, in 1939, when she met and married 23-year-old Ian Ballantine, an American at the London School of Economics. Using a $500 wedding gift from Betty's father, the Ballantines started out as importers of Penguin paperbacks from England and founded two enduring imprints: Bantam Books and Ballantine Books, both now part of Penguin Random House.
In 1988 the 14th novel by a little-known 63-year-old British author was published in New York. The Shell Seekers, the 500-page story of a woman, Penelope Keeling, looking back on her life and loves during the second world war, took the US by storm.
The New York Times reviewer wrote: "Rosamunde Pilcher, where have you been all my life?" It sat in the bestseller list for 49 weeks in hardback and then tipped Tom Wolfe off the No 1 spot in paperback. The Shell Seekers was translated into more than 40 languages, selling around 10m copies.
Pilcher, who has died aged 94, wrote completely absorbing page-turners, taking what was called "romantic fiction" to an altogether higher, wittier level...
Dan Mallory, who writes under the name A. J. Finn, went to No. 1 with his début thriller, "The Woman in the Window." His life contains even stranger twists.
JD Salinger's son has confirmed for the first time that the late author of The Catcher in the Rye wrote a significant amount of work that has never been seen, and that he and his father's widow are "going as fast as we freaking can" to get it ready for publication.
Salinger died in 2010, leaving behind a small but perfectly formed body of published work that has not been added to since 1965's New Yorker story, "Hapworth 16, 1924." Rumors have circulated for years that the creator of one of the 20th century's most enduring characters, Holden Caulfield, continued to write over the ensuing decades he spent in the New Hampshire village of Cornish, far from public view.
In an exclusive interview with the Guardian, his son Matt Salinger has finally revealed, definitively, that his father never stopped writing and that "all of what he wrote will at some point be shared."
One of the biggest stars to come out of the World Economic Forum in Davos, Switzerland, last week wasn't a CEO or a head of state or a venture capitalist. It was Rutger Bregman, a Dutch journalist and historian, who used his speaking time at the conference to lambaste the rich attendees for failing to talk about the one thing we know could fight wealth inequality: raising taxes for the kind of people who go to Davos.
The winner of Australia's richest literary prize did not attend the ceremony. His absence was not by choice.
Behrouz Boochani, whose debut book won both the Aus$25,000 non-fiction prize at the Victorian premier's literary awards and the Aus$100,000 Victorian prize for literature on Thursday night, is not allowed into Australia.
The Kurdish Iranian writer is an asylum seeker who has been kept in purgatory on Manus Island in Papua New Guinea for almost six years, first behind the wire of the Australian offshore detention centre, and then in alternative accommodation on the island.
Now his book No Friend But the Mountains – composed one text message at a time from within the detention centre – has been recognised by a government from the same country that denied him access and locked him up.
The Cut Out Girl by Bart van Es has won the overall Costa Book Award, with the judges declaring it, "the hidden gem of the year."
This biography tells the true story of a young Jewish girl in Holland during World War II, who hides from the Nazis in the homes of an underground network of foster families, one of them the author's grandparents.
Steve Cavendish, a former editor of the Nashville Scene and Washington City Paper, writes about the dire state of local newspapers, and his hopes that his new venture, to relaunch the Nashville Banner online as a nonprofit, will provide a model that will revitalize local media:
Wednesday was a bloodbath for journalists. BuzzFeed said it would lay off 15 percent of its employees, and Verizon Media announced it would cut 7 percent from its newsrooms at HuffPost, AOL and Yahoo. Worst of all, a wave of layoffs tore through Gannett newsrooms across the country that day, hitting staffs that had already been thinned by years of nearly annual cuts. In December, Gannett's USA Today Network president, Maribel Wadsworth, told her employees that the nation's largest-circulation newspaper chain "will be a smaller company" in the future and, well, the future is now. Wadsworth is facing a lot of pressures: Print revenue is down, digital and mobile revenue aren't nearly enough, and now a hedge fund promising even deeper cuts wants to acquire the company. If the future of corporate news operations looks bleak, that's because it is.
In Tennessee, we've been watching the slow-motion destruction of our news institutions under Gannett for a few decades now, and the idea that things are about to get even worse is appalling. As badly as the country needs strong coverage of national news these days, the local news landscape is important, too. And what happened here mirrors what's already happened in city after city.