Are You Using Both Sides of the GoogleCoin?


By now most of you realise that Google can give our websites the ability to appear within their results pages using a Pay Per Click model (PPC).

This is called Google Adwords

Hopefully, you will also be aware that that Google offers
website owners the ability to display these PPC results on
their own websites.

For this privilege, Google will pay the website owner a
share of the PPC revenue earnt from any click throughs on
the results displayed on their website.

This is called Google Adsense

So there you have both sides of the Google coin.

On one side, the ability to drive low cost targeted traffic
and on the other side, the ability to generate revenue from
your existing traffic.

You'd think that was the end of it but really it is only the
beginning.

Heads or Tails? Heads it is?.

Let's look at Adwords

There are those that think?

?write your ad, pays your money and away you go.

Which to 80% of the people using Adwords, this seems to work
OK for them. Remember I said OK!

For the other 20% , these guys and gals, are testing,
changing, innovating and working Google as hard as they can.

One such character is Chris Carpenter , whose GoogleCash is
pioneering in the way that he works Google and now lets
other work Google just as hard.

"Like Bruce Lee taught us the art of fighting without
fighting, Chris Carpenter shows us the art of website
revenue generation without a website!"

Chris has shown examples of Adwords campaigns that cost
cents to set up but pay dollars in commissions. None of my
current investments give me such a high ROI.

I have tried my hand at it and I am currently making around
$4000 per month just from this one product. I am only
spending $250 on Adwords to get this return.

Why not have a look at Google Cash yourself.

www.j2-squared.com/google-cash-book-review.htm">http://www.j2-squared.com/google-cash-book-review.htm

Tails you win!

Secondly, while most people just cut and paste Adsense code
into all the pages of their site, they just leave it at that
thinking job done!

They don't explore the high value keywords in their market
or niche.


Why do that?

Well if you knew what the more profitable keywords and terms
are, you can write content and these words can be displayed.
Google Adsense will then look at your page content and work
out what to display.

You could double your income by changing words on your site.
Maybe Life insurance to life assurance or personal loan to
loans or adverse credit to bad credit.

Also sites tend to use one format and one position for the
ads.

Test, test, test

Try different layouts and work out which ones work best for
you. You may be surprised.

Test, test, test

There are several tools that can help you identify keywords
but the best for you would be either the Google Adwords
program or Overture view bids tool.

Don't worry about thinking you are doing anything wrong. In
fact, think about it - you will be creating relevant content
for Google to display and for their users to read. Users are
happy, Google are happy and you will earn more revenue from
Adsense. So hopefully you'll be happy too!

A Win Win situation!

Again, like most things rather than reinvent the wheel there
is a whole book on Adsense written my friend William
Charlwood has written The Definitive Guide to Google AdSense
which tells you exactly how to make money by hosting small
ads on your website. It is a detailed road-map of everything
you need to do to get going and then maximise your AdSense
income.

Once you've got it right, you can look forward to a check
every month from Google.

Check this out here:

www.j2-squared.com/adsense-guide.htm">http://www.j2-squared.com/adsense-guide.htm

So there you are, there are two sides to the Google coin.
Are you using both sides!

Good Luck!

Jason Hulott is Director of J2 Squared, leading specialists in www.j2-squared.com">Internet consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.


MORE RESOURCES:
The 2018 National Book Award Winners have been announced. See them all on BookBrowse including the first winner of the new Translated Literature category.

'The two things I love most are novels and birds, and they're both in trouble,' says The Corrections author, one of the world's most famous birdwatchers, in an extensive interview in The Guardian

With less than 10 days to go until Thanksgiving and the start of the holiday shopping season, independent bookstores around the country are finalizing their plans for the sixth annual Indies First celebration. Held every year on Small Business Saturday, the day after Black Friday, Indies First has grown to include more than 500 indie bookstores around the country.

Amazon confirmed Tuesday morning that it has chosen sites in New York City and Northern Virginia as the locations for its new headquarters. As previously reported, the New York City office will be located in the Long Island City neighborhood in Queens. The Northern Virginia site will be in the National Landing section of Arlington, about five miles away from Crystal City, which previously had been reported as the Amazon choice in the metro Washington, D.C., area.

Stan Lee, who as chief writer and editor of Marvel Comics helped create some of the most enduring superheroes of the 20th century and was a major force behind the breakout successes of the comic-book industry in the 1960s and early '70s, died on Monday in Los Angeles. He was 95.

A worldwide strike by antiquarian booksellers against an Amazon subsidiary proved successful after two days, with the retailer apologizing and saying it would cancel the actions that prompted the protest.

It was a rare concerted uprising against any part of Amazon by any of its millions of suppliers, leading to an even rarer capitulation. Even the book dealers said they were surprised at the sudden reversal by AbeBooks, the company's secondhand and rare bookselling network.

The uprising, which involved nearly 600 booksellers in 27 countries removing about four million books, was set off by the retailer's decision to cut off stores in five countries: the Czech Republic, Poland, Hungary, South Korea and Russia. AbeBooks never explained its actions beyond saying it was related to payment processing...

Christopher Lehmann-Haupt, a nationally influential literary critic for The New York Times for three decades, who wrote some 4,000 reviews and essays, mostly for the daily column Books of The Times, died on Wednesday in Manhattan. He was 84.

Jin Yong, a literary giant of the Chinese-speaking world whose fantastical epic novels inspired countless film, television and video game adaptations and were read by generations of ethnic Chinese, died on Oct. 30 in Hong Kong. He was 94.

... For those of us lucky enough to know Todd, it was not only the adorable, customizable structures of the libraries that made him happy but it was something far bigger: community. For Todd, Little Free Libraries were places that strengthened community ties where they existed and built ties where they were absent. And he loved how comments and challenges sparked new ideas and initiatives.

Not enough Little Free Libraries in high-needs communities? Todd created the Impact Library Grants Fund. Interested in ways to engage a community? Todd formed and encouraged the use of the Action Book Club. Looking for more positive interaction between youth and law enforcement? Todd's answer was to create the Kids, Community & Cops program. Looking to create better conversations around books? Pass out Whatcha Readin' buttons. ...

Beginning today and lasting a week, more than 300 booksellers around the world are not selling titles on AbeBooks, the Amazon subsidiary that specializes in collectible and used books, to protest AbeBooks' decision to ban booksellers from several nations, including South Korea, Hungary, the Czech Republic and Russia. The action is called Banned Booksellers Week and was begun, the New York Times said, by British bookseller Simon Beattie.

thatware.org ©