Selling Goodness-Introduction To The Book
Unfortunately, I have seen too many of even the most noble and vitally needed
charitable nonprofits fade into obscurity, never having accomplished the
laudable goals they set out to achieve. In most cases, the reason for their
demise is that they did not promote themselves with vigor and assertiveness.
They either failed to learn to use public relations (PR) to their advantage or they
did not avail themselves of the services of professionals who could have
launched their causes into the limelight and helped them get the momentum,
manpower, and funds they needed to stay alive.
These early deaths are disappointing, unsatisfying-and tragic. They could have
been prevented if the right steps had been taken. As a public-relations
professional, I strongly believe that the world cannot afford to lose the efforts
of so many charities and nonprofit organizations which help solve the never-
ending problems that plague our fragile planet.
This book is therefore dedicated, with passion, to helping these charities and
nonprofits learn to use pubic relations of all kinds to accomplish their
important goals. Drawing on my background as the founder of one of
Hollywood's most prominent public-relations firms, and having represented
hundreds of the entertainment industry's biggest celebrities, I wrote Selling
Goodness to show you how to take advantage of professional public-relations
techniques on a fledgling charity's often- impoverished budget. The book
describes how the media operates, and how you can make it work for your
charity or organization.
In the following chapters, you will find advice on such matters as pitching a
story, writing a press release, and giving an interview. I guide you through the
critical steps of a PR campaign, from initial contacts with the media through
follow-up, special events, and dealing with a PR crisis should one happen to
Throughout the chapters, you will also find two types of "boxed features." One
contains special hints about PR techniques or additional elaboration on a topic.
The other presents case his, stories of inspiring PR stories from my personal
files. Indeed, one of my joys in writing this book is that I get to recount some
of the great stories I've collected over the years of promotional techniques
used by many different businesses and nonprofits.
THE MORAL CASE FOR PROMOTION
But Selling Goodness is much more than a practical handbook on skills and
procedures. It is also a moral manifesto. If you are a humble do-gooder with
qualms about seeking either attention or special promotion, this book presents
a powerful case for promoting yourself and your charitable cause. I believe the
moral argument is especially compelling now that government is trimming
outlays on social services. Nonprofits are being called to fill in the gaps. They
will need more resources-and they therefore must do whatever it takes to get
them, especially vigorous promotion of their vital cause.
If after reading this book you are able to take your cause more seriously, and
promote it with greater vigor and intensity, you will not only be contributing to
your individual charity, but to the broader purpose of promoting goodness. It
may sound quaint but the truth is that the promotion of your charitable work
can assist ill living beings. This is a grand vision, to be sure. But imagine the
potential of a planet that is better nourished, both in substance and in spirit. I
believe this is our potential.
My plan in this book is direct, and the process doable. It can make you an ally
in the grand project of selling goodness, and, through that alliance, a portion
of paradise can be regained.
Michael Levine is the founder of the prominent public relations firm Levine
Communications Office, based in Los Angeles. He is the author of Guerrilla PR,
7 Life Lessons from Noah's Ark: How to Survive a Flood in Your Own Life.
GuerrillaPR.net is a resource for people that want to get famous in the media,
without going broke. GuerrillaPR.net">http://GuerrillaPR.net
One of Italy's most popular authors and creator of the Inspector Montalbano series, Andrea Camilleri has died at the age of 93.
Camilleri, who was born in Sicily in 1925, was taken to hospital in Rome in June after going into cardiac arrest.
The author had written a handful of historical novels when, in 1994 at the age of almost 70, he wrote The Shape of Water, the first book starring his now famous Sicilian detective. Set in the fictional town of Vigata, Camilleri was originally going to call his central detective The Commissioner, but decided to pay tribute to the Spanish writer Manuel Vázquez Montalbán, the Spanish author of novels about the investigator Pepe Carvalho.
Saying that the event "has grown exponentially since its launch," the American Booksellers Association is taking over management of Independent Bookstore Day, which began as California Bookstore Day in 2014 and became a national event the following year, Bookselling This Week reported. IBD program director Samantha Schoech will remain in her position and work closely with ABA on planning and promoting the event.
Cressida Cowell, author and illustrator of the How to Train Your Dragon and The Wizards of Once series, as well as author of the Emily Brown picture books, has been named the new Waterstones children's laureate. The Waterstones Children's Laureate is managed by BookTrust, as the UK's largest children's reading charity, and sponsored by Waterstones.
She unveiled her new charter, stating that every child has the right to:
1. Read for the joy of it
2. Access NEW books in schools, libraries and bookshops
3. Have advice from a trained librarian or bookseller
4. Own their OWN book
5. See themselves reflected in a book
6. Be read aloud to
7. Have some choice in what they read
8. Be creative for at least 15 minutes a week
9. See an author event at least ONCE
10. Have a planet to read on
New library borrowing figures from the US show how far England is lagging behind other countries because of its facilities' falling book stocks, according to new analysis from library campaigner Tim Coates.
Using statistics from the Institute of Museums and Library Services, ex-Waterstones boss Tim Coates produced a chart showing English book loans have plummeted year-on-year since 2009/10 while American numbers remain relatively stable...
Lesley Nneka Arimah has won the 20th edition of the Caine Prize for African Writing for her short story 'Skinned'. The prize was launched in 2000, and is awarded annually to an African writer of a short story published in English. The winner receives UK£10,000 prize money, and each shortlisted writer also receives £500.
Arimah is also the author of the 2017 story collection What it Means When a Man Falls From the Sky
Publishers are holding their breath to see if President Trump's decision to postpone the imposition of 25% tariffs on $300 billion worth of goods imported from China will become permanent.
The new tariffs, which included books, were proposed this spring. But after meeting with China President Xi at the G20 conference this weekend, Trump agreed to delay any new tariffs as part of an effort to restart trade talks. In his speech, Trump said new tariffs have been delayed "for the time being."
After Angie Thomas requested that she not be tagged into negative reviews of her books on social media, she has received a torrent of abuse.
History has yet to find the book that is universally adored – or the author who enjoys reading bad reviews. While Angie Thomas has topped the charts and scooped up armloads of awards for her two young adult novels, The Hate U Give and On the Come Up, her recent request that book bloggers stop sending her their negative reviews saw her on the receiving end of a wave of vitriol....
At dozens of barbershops and laundromats across the United States, the sound of children reading aloud mingles with the buzz and snip from barbers' tools or the din of washers. Makeshift shelves and crates hold books featuring cartoon characters, stories about pigeons or the capers of superheroes.
This developing movement, supported by nonprofit groups, entrepreneurs, libraries and community fund-raising, is redefining the borders of traditional neighborhood public libraries by creating literary spaces in places where children find themselves with time on their hands.
It is bringing the book to the child, instead of the child to the book...
With concern in the library community continuing to grow over their ability to provide access to digital content, the Council of the American Library Association yesterday passed a resolution to ramp up its advocacy efforts—including taking the issue to Congress.
The "Resolution on E-Book Pricing for Libraries" was adopted and brought to the ALA Council by ASCGLA (the Association of Specialized, Government and Cooperative Library Agencies), a division of the ALA. The resolution references efforts in Canada to alert the public to the problems of licensing digital content from publishers, and proposes to create a new joint working group to more directly confront the issues in the U.S.
Amazon sells substantially more than half of the books in the United States, including new and used physical volumes as well as digital and audio formats. Amazon is also a platform for third-party sellers, a publisher, a printer, a self-publisher, a review hub, a textbook supplier and a distributor that now runs its own chain of brick-and-mortar stores.
But Amazon takes a hands-off approach to what goes on in its bookstore, never checking the authenticity, much less the quality, of what it sells. It does not oversee the sellers who have flocked to its site in any organized way.
That has resulted in a kind of lawlessness. Publishers, writers and groups such as the Authors Guild said counterfeiting of books on Amazon had surged. The company has been reactive rather than proactive in dealing with the issue, they said, often taking action only when a buyer complains. Many times, they added, there is nowhere to appeal and their only recourse is to integrate even more closely with Amazon...